Leaner, Smarter Design
Developing E-Commerce Strategies Based on Axiomatic Design|
Martin S. B., Kar, A. K.
Marmara University Working Paper, MIT Ecommerce Research Forum, Volume 2, Issue 7, November 2001
Electronic commerce is dramatically changing the traditional way of doing business and furthermore, the growth of the Internet is creating new business opportunities. Today many products, processes and organizations are complex systems that have to be designed in order to meet specific customer requirements. Axiomatic design is a scientifically based design theory that guides designers through the process of first mapping customer needs into functional requirements, then mapping these requirements into design parameters, and then finally figuring out processes to provide those design parameters. Once the created strategies from high-level goals down to the specific area of interest are mapped with axiomatic design, it is easy to follow an optimization of the implementation process. Axiomatic design can also be defined as a theory that provides designers with decision making criteria for the entire design process.